In the last step decide which Privileges this account should have:
Enable Push Management - account can send push notifications remotely to all or select groups of users.
Enable Primes Management - account can set campaigns & venues as Prime (learn more about Prime Campaigns here).
Enable Spot Management - account can add & remove beacons, WiFi and Geofence spots.
Restrict Access To - decide which parts of the CMS should be visible to this particular account.